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ABB releases new brand positioning and tagline 'Engineered to Outrun'

The new brand positioning centers around the word “Outrun” and its meaning consists of two parts: Keeping ABB’s partners running consistently at high performance and at the same time helping them constantly run more productively and efficiently so they can outperform. “Leaner” stands for ABB’s global leadership role in automation, improving the productivity and efficiency of every industry’s critical day-to-day operations.Read more

ABB conducts first trial of E-truck, capable of hauling a 12-tonne load

The new technology aims to build an all-electric fleet in Switzerland by the end of 2022. The truck incorporates an electric motor, inverter, traction auxiliary and battery systems from ABB. The batteries are charged with ABB Terra 54 fast chargers for a range of up to 300kmRead more

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